KEY ACCOUNT MANAGEMENT
Effective Key Account Management reaches inside both the seller’s and buyer’s organizations, making the KAM role more complex and difficult than regular sales activity. The Account Management training course is tailored towards sales people at any level, who actively deal with relationship building as part of their sales role, managing multiple accounts. Given that 80% of sales generally come from 20% of clients, organizations naturally dedicate a larger portion of their resources to those clients representing the most value. This programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts.