PERSONAL BRANDING & EXECUTIVE PRESENCE

In the 21st century corporate and social personal branding and presence is as important as business branding. Clients assess organizations capacity to deliver firstly through the executive presence and persona of it key business leaders. This personal branding training course will allow you to take control of your career and your life. You will learn about yourself through personal assessments; you will identify your unique skills, strengths and talents and see how they must be used to enhance your personal brand. We will show you how to align your efforts, messages and social media presence to get others to value who you are and what you can do. This personal branding and presence training course will help you chart your chosen path and pursue your career with confidence.

  • Personal Branding; Confidence and Credibility
    • Establishing Personal Brand “SCI”
    • Evaluate Current Personal Brand Level
    • Self Esteem & Affirmative Attitude
    • The Art of Self Promotion
    • Distinctive Personal Brand
    • Case studies in personal branding success
  • The Language of Professional Presence
    • Understanding & Managing your presence of mind
    • Matching Words & Words
    • Using Effective Body Language
    • Identifying your Personal Communication Style
    • Describing the Importance & value of Style Flexing
    • Negativity loop & Making People Perceive your Presence
    • Discovering the Power of Poise
    • Mastering Business Etiquette
    • Making Presentations
  • Social Context of Professional Presence
    • Building Strong & Trusting Relationships
    • Understanding the pros and cons of perfectionism
    • Discovering Techniques for Effective Networking
    • Exploring the Effective use of Electronic & Social Media
    • Building a strong online identity to showcase your brand
    • Marketing your Powerful Personal Brand
    • Power of Emotional Intelligence on Personal Brand & Presence
  • Global Dimensions of Professional Presence
    • Cultural Awareness & Business Success
    • Identifying Cultural Differences
    • Sensitivity & Assertiveness
  • Maintaining Professional Presence
    • Creating Shining Moments
    • Inspiring people to followership
    • Verbalizing
    • Accepting Peer Feedback
    • Synchronizing; Personal Brand & Organization’s Brand

After completing this training program, participants will:

  • Develop a personal brand with confidence and credibility
  • Create force of attraction to themselves
  • Enhance looks and project a more professional presence
  • Examine the right communication style and flex it with the language of presence
  • Expand social networks and establish effective relationships at work and in social media
  • Develop global cultural awareness and become more sensitive to others
  • Maintain professional presence by periodically formulating more effective personal branding strategies
  • Boost their presence and followership
  • Use their presence to drive their products and services to the target market
  • Awareness of others to design the most appropriate style of communication per time.